Kamile Grusauskaite

News media plays a fundamental role in translating issues and events and presenting messagesof social  movementsto the public. In turn, the coverage of  events  referencing  movementshelp to construct ideas and shapeopinionof the public. The women’s rights movement has been found to have a particularly complex relationship withnews media. Previous studies highlight the role news mediaplatformsplayed in marginalizing and trivializing the movement, as well as ‘demonizing’and personifyingits actors. Despite having been an issue of much debate, the relationship between the women’s rights movement and news media hasbeen subjected to little systematic analysis. The third and fourth feminism waves’ representation in  news  media  are  especially  understudied. Building  on  media  and  social  movement  scholarship,  this research offers a longitudinal account on the news media framing of the women’s rights movement in the United States through second, third and fourth feminist waves from 1970 until 2018.The core questions this study asks to concernthe representation of the women’s movement in the media, the amount of coverage, and the use of media frames in reporting issues and events referencing the movement.  A frame  analysisof  627  news  stories  and  their  accompanying  images  published  by  the New York Timesin the period thisstudy analysesundertaken. The findings show, that the movement has received most exposureduring  periods  of  presidential  elections  andprotests.  Further,  the  research  indicates  the changes in portrayal over time, and the presence of frames. The most dominant frames in my sample in the period of 48 years were ‘goals and rights’ and ‘de-legitimization’ frames. They remained highly present in all of the analyzed periods. Other tested frames were ‘opposition to feminism’, which was the third most dominant frame, and the  least present-‘support for feminism’. The findings  indicate how the New York Timesframed various topics in relation to the women’s movement, as well as the amount of coverage events and issues received and outlines the developments of framing over time.